NBC Super Channel has appointed Nicholas Boles as Head of New Media, the department responsible for the introduction of new activities in the areas of data broadcasting, interactive services, on-line services, multimedia and specialised business broadcasting. He will report to Paul McGhee, Director of Business Development.
Roger Ogden, NBC Super Channel’s President and Managing Director, said:
“What was until only very recently a few channels delivered by terrestrial transmitters to families in their living rooms is rapidly being transformed into an interactive cornucopia of multimedia news and entertainment, delivered by telephone, cable and satellite networks to intelligent televisions and computers in homes and offices, and allowing consumers to make their own programming and information choices. This announcement reinforces NBC’s global commitment to its interactive media businesses and the integral role these businesses will play in NBC’s long term growth in Europe.”
Boles joined from the consultancy Media Strategy Innovation.
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