NBC has announced that it is soon to increase the amount of CNBC business programming on its Astra 1D satellite, as an interim step towards the launch of a full 24-hour ASTRA delivered CNBC Europe business channel early in 1996.
The move is scheduled for the end of October, and will extend CNBC’s live US market coverage. Progression to a full-time CNBC Europe business channel will be completed by early 1996 with the addition of overnight and early morning live coverage of Asian markets by CNBC Asia.
According to NBC, research shows that CNBC Europe will have a reach close to 8 million households by the time it is fully operational in 1996.
Advertising sales for CNBC Europe will continue to be handled out of NBC’s European headquarters in London and its offices in Frankfurt, Amsterdam and Brussels.
Meanwhile the Eutelsat service of NBC Super Channel, which is principally carried on cable, will maintain its schedule of entertainment programming.
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