Nestle has signed a sponsorship deal with ITV for its new Hippo Yogofrais brand. Nestle will sponsor ITV’s new pre-school children’s programme – Potamus Park. The twenty-five programmes in the series, which begin broadcasting on 3 January 1996, are 10 minutes long and will be broadcast on Wednesdays at 3.30pm. The programme is made for Carlton UK by Zoo Gang.
On-screen sponsorship will support additional activity around the programme.
Casey Harwood, Carlton Sales said, “Potamus Park is set to be a very popular programme. It should be a strong package both for Nestle and for ITV.”
Eileen Friend, Brand Manager, from Nestle UK added: “This sponsorship deal is the key element of an integrated marketing package for this brand and we are very excited by its potential. Sponsorship offers us an exciting and effective communications tool and, in conjunction with our other marketing activity, we believe it will be highly effective.”
ITV: 0171 834 8000
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