Netflix and Spotify launch exclusive content partnership

Netflix and Spotify have launched Netflix Hub, providing Spotify users with exclusive soundtracks, playlists and content on the music streaming platform.

Exclusive content including soundtracks and playlists from hit films and shows like Stranger Things, La Casa De Papel, Squid Game, Bridgerton, Narcos: Mexico, Umbrella Academy, Queen’s Gambit, On My Block, Cowboy Bebop, To all the boys I’ve loved before and more will be available for both free and premium members.

Additionally, Netflix-related podcasts like Okay, Now Listen, Netflix Is A Daily Joke and The Crown: The Official Podcast as well as character-matching quizzes will be available on the hub.

This hub is not a paid-for partnership or ad product but aims to makes the most of overlapping fan bases between the two subscription-based streaming platforms.

Neha Ahuja, head of marketing at Spotify said in a Linkedin post: “Today’s trending shows and movies aren’t just inspiring fandoms, they’re also fuelling internet obsessions.

“So much so that within two weeks of Squid Game’s debut on Netflix, Spotify’s listeners had created more than 22,500 unique themed playlists to keep the experience going.

“It’s clear that after the credits roll, viewers are left wanting even more—and they come to Spotify to hear it.”

Netflix Hub is accessible for all Spotify users in the UK, Ireland, the US, Canada, Australia and New Zealand.

Exercise brand Peloton also curated a “hub” on Spotify’s app with workout playlists with its instructors.