NetRatings Acquires Jupiter MMXI
Internet research group, NetRatings, has acquired its main rival, Jupiter Media Metrix, in a deal worth £50m.
The deal, which is being hailed as a major step towards the establishment of a global standard in internet audience measurement, will be completed early next year and will see the two companies merge to dominate the online research market.
CEO of NetRatings, Dave Troth, said: “Our long term aim has always been to offer the broadest and deepest array of internet research information and analysis to support the market place. We believe the addition of Jupiter MMXI will accelerate our ability to reach that goal in a cost effective way.”
Jupiter’s CEO, Roberts Becker, added: “The combined company will be well positioned to provide vital resources that help businesses compete and plan well for the future.”
NetRatings has also acquired the 80.1% outstanding share in the eRatings joint venture between itself and ACNielsen, giving the company full control of the global advertising and user activity tracking website.
Bill Pulver, former president of ACNielsen eRatings.com has been appointed as chief operating officer of the new company and Dave Troth will continue as the CEO of NetRatings until the deal is completed, when he will leave to pursue other interests.
Jupiter MMXI: 020 7563 1600 www.jupitermmxi.com NetRatings: www.nielsen-netratings.com
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