NetValue Forms Global Alliance With Outrider

NetValue has formed a world-wide alliance with digital marketing company Outrider to provide media and advertising agencies with online media planning tools.

The partnership will see NetValue and Outrider, the interactive subsidiary of MediaEdge, work together to develop digital media planning tools based on internet user panel data. The aim is to provide services similar to those already available in other media, to create a “global solution” for online media planning used by the advertising sector for consulting and communicating campaign plans.

Commenting on the partnership, Eric Mitsou, deputy COE of NetValue, said: “This alliance with a renowned media consulting specialist enables us to provide a leading solution to all internet advertisers in today’s marketplace. This partnership also allows us to propose specific solutions to advertisers wanting to include the internet in their communication strategies.”

The new services will be available later this month in all European counties where NetValue and Outrider are present.

Last month Outrider became the first digital marketing agency to independently audit its email advertising campaigns in an attempt to offer clients an increasing level of transparency (see Outrider To Audit Email Ad Campaigns). The audits are being carried out by ABC Electronic and allow Outrider to verify and measure email campaigns on behalf of its clients.

NetValue: 020 7470 5720 www.netvalue.com Outrider: 020 7803 2390 www.outrider.com

AOL: 01268 530919 www.aol.co.uk

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