Adshel and Force 4 are joining forces to launch two new national campaigns in the 4-sheet format. This will allow advertisers a single-point of purchase.
* FourCast: The FourCast campaign will be a national package of 7,500 sheets (75% on Adshel) built to ITV region weights and distributed within towns and cities.
* FourStore: The FourStore campaign will be a national package of 4,250 panels (60% on Force 4) to expand to 4,500 next year. These will be situated near to major multiple stores and shopping precincts.
Both FourCast and FourStore will be available from October 4 and will be sold in 14-day cycles. Both contractors will sell the 2 campaigns, with Adshel responsible for co-ordinating FourCast and Force 4 co-ordinating FourStore.
This is a move designed to increase the 4-sheet market which has contracted in recent years due to both changes in shopping habits and Adshel converting its bus shelter 4-sheets into larger panels.
Adshel: Michael Lines 071 287 6100
Force 4: Lance Leonard 071 240 0755
4-SHEETS
NO.
% SHARE
MOF Adshel
13,700
32
Primesight
6,800
16
Force 4
9,000
21
Others
13,300
31
TOTAL 42,800
4-SHEET
% CHANGES
AUT 93 – SPR 92
6
AUT 91 – AUT 92
-9.9
AUT 90 – AUT 91
-12
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