New ad skipping technology launches in the US

SpotXchange is set to launch a new service SkipIt that lets consumers control their online video ad experience by providing them the option to skip online video ads at their convenience.

SpotXchange says SkipIt “was created to address high abandonment rates in online video advertising, and to strike a balance between publishers, advertisers and consumers”.

According to Forrester, 77% of US online adults watch online video at least monthly. Despite this growth in online video consumption, according to a survey run on the SpotXchange network, 30% of respondents would pay to skip online video ads if given the option.

When consumers encounter a SkipIt invite on a website video ad, they can choose to skip the ad for a small fee or use any free skips they have earned. Viewers can sign up to the service via Facebook, Twitter or Google.

Click here to view the service.