New Advertising Deal Brings Big Brother To Capital

Capital Radio advertising have signed a sponsorship deal with The Carphone Warehouse to broadcast radio updates about Channel 4’s Big Brother 2. The deal worth £400 000 will allow Capital to bring the latest news from the Big Brother house to listeners up to 24 hours ahead of the TV show.

Daily bulletins will be presented by the ‘Big Brother voice’ and will air in breakfast show slots across twelve stations within the Capital FM and Century FM networks between 8am and 8.30am Monday to Friday.

The group’s head of sponsorship, Ann O’Neil said: “This is a real coup for Capital Radio Advertising, as well as providing us with a revenue stream via the Carphone Warehouse sponsorship, it brings great programming to our listeners around the country.”

As part of the deal The Carphone Warehouse will receive twelve pre-promotional slots prior to the first transmission, daily bulletins Monday to Friday with top and tail credits and 14 ongoing promotional trailers per week.

Capital Radio: 020 7766 6000 www.capitalradiogroup.com

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