New agency group sales director for Kinetic

Exterion Media has appointed Glenn Iceton as its new agency group sales director, Kinetic – the latest in a series of high profile appointments aimed at “resurrecting” the company’s UK business in response to the evolving media landscape.

Iceton will be responsible for managing the company’s Kinetic team and agency portfolio within EM National to drive sales and “increase Exterion’s visibility” within the agency. He is also expected to play a key part in achieving “market beating” growth by targeting non-OOH media channels.

With more than a decade’s experience working in the out-of-home industry, Iceton joins Exterion from JCDecaux where he served most recently as group business director.

“Glenn’s experience managing agency relationships, combined with his in-depth knowledge and understanding of the Outdoor industry and importantly wider media marketplace, speaks for itself,” said Malcolm Stoodley, commercial director of Exterion Media.

“As a seasoned business director with a strong track record of achieving revenue growth, Glenn has what it takes to assist EM Solutions in its goal of growing Exterion Media and OOH, raise the company’s profile, and drive sales.”

Iceton will begin his new role on 1 September and will report into the company’s newly promoted national sales director, Mark Heather.