All In Census to return for 2023

In brief

The next All In Census will take place on 15 March 2023, led by the Advertising Association, the IPA and ISBA.

Every advertising and marketing services professional will be invited to spend 15 minutes completing a confidential survey conducted by Kantar.

The first All In Census in lockdown in March 2021 was filled in by 16,000 people working in the UK advertising and marketing industry.

The data from this first wave helped understand the make-up of the industry including categories such as gender, ethnicity, and age, and was the foundation for the All In Action Plan, nine actions to improve experience and representation of different groups in the industry.

(Pictured, main image: Kathryn Jacob, chair of the AA’s Inclusion Hub & CEO of Pearl & Dean)