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New Attic Futura Title Planned
A new upmarket monthly for 16-24 year-old women is being planned by Attic Futura and North South. The magazine, dubbed Spice, is due to launch on 7 April and has a target circulation of 230,000 for the launch issue. It will focus less on sex and more on humour, fashion, health and beauty.
Billed as an older-version of the successful Sugar, the title would compete with the likes of Nineteen, More and Company, all of which have experienced recent circulation drops. It would however also come up against the recently launched Minx *Minx – First Issue Review, which has yet to put in an ABC figure.
Young Women’s Titles
| Title | Jan 95 – Jun 95 | Jan 96 – Jun 96 | Actual Change | % Change |
|---|---|---|---|---|
| Company | 305,829 | 291,078 | -14,751 | -4.82 |
| Just Seventeen | 244,573 | 162,490 | -82,083 | -33.56 |
| Looks | 227,681 | 222,939 | -4,742 | -2.08 |
| More | 416,167 | 430,141 | 13,974 | 3.36 |
| Nineteen | 203,836 | 197,347 | -6,489 | -3.18 |
| Sugar | 262,477 | 361,764 | 99,287 | 37.83 |
The latest ABC and NRS data can be accessed in the new Press Planner by clicking here and choosing Press.
* Subscribers only