British Transport Advertising has launched a new planning system for the bus advertising industry.
The new system, called Busworks, covers all bus companies and depots in the country, including numbers of buses. Companies not represented by BTA will still appear on the system. Susan Adams of BTA told MediaTel that the main difference between Busworks and other bus planning systems is that the data is available by town, rather than company.
Busworks is currently being used by a trial number of specialist agencies.
Contact: Julian Macey 071 636 7721
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