New Channel 4 Racing Magazine

Channel 4’s first programme-based monthly magazine will launch on May 26th. The first issue of Inside Racing, based on the Channel 4 Racing programme, launches with an initial print-run of 75,000, a cover price of £2.25, and will go monthly from its second issue in August. Publishers are The Magazine Company, whose major shareholders are The Press Buying Company, the recently formed media independent set up by former senior management at the Observer.

Inside Racing aims to be the ‘first complete racing magazine’ and will include contributions from the show’s presenters. The editorial emphasis is on practical information for viewers and punters alike. Appearance will be be A4, glossy, and saddle-stitched, with a min. of 68 pages and no more than 30% advertising. A full colour page costs £1,900

Advertisement Manager: Gillian Kennedy

Tel: 071-610 6999

Fax: 071-610 6888

BITE, Anne Summers’ monthly women’s magazine is to suspend publication. HOUSE BEAUTIFUL is increasing its frequency from ten to 12 issues per year.