New Deal Sparks Vodka Revolution For Hi-Tech Solutions

Pub media company, Hi-Tech Solutions, has expanded its portfolio of venues by securing the contract for all 40 Vodka Revolution Bars across the UK.

The deal will significantly bolster the company’s central London offering, which now incorporates over 500 venues including All Bar One, Edwards and O’Neills bars (see Hi-Tech Solutions Spans Six Continents).

In addition, Hi-Tech Solutions’ UK-wide portfolio has benefited from a number of new wins in Manchester, Leeds, Newcastle and Birmingham, which have helped to add over 3,000 new washroom panels to the company’s existing offering.

Commenting on the new deals, Rick Wier, managing director of High-Tech Solutions, said: “With the addition of these new venues we are offering even more penetration in to the socially active market.”

He added: “Advertisers across the board are really beginning to take advantage of bars and the young ABC1 socially active audience they deliver. Our new additions mean that over 1.5 million more people per month will have the opportunity to see our poster campaigns.”

The latest report from outdoor buying group, Blade, suggests that ambient media companies had to work harder than any other sector to secure budgets during 2002, with brand managers opting for more traditional formats over what is often viewed as a stunt led-medium (see Out Of Home Billings Grew By 2.5% During 2002).

However, the sector performed well during 2002 and the latest figures from the Advertising Association show that the outdoor industry saw expenditure increase by 1.9% year on year, rising to £690 million (see Maiden Expands Transvision Network But Profits Dip).

Hi-Tech Solutions: 0161 968 8800 www.hi-tech.co.uk

Recent Outdoor Stories from NewsLine Maiden To Improve Accountability For Clients Entertainment And Media Brands Drive Outdoor Growth JCDecaux Promotes New UIP Movie With Sonic Bus Shelters

Subscribers can access ten years of NewsLine articles by clicking the Search button to the left