IPC Magazines’ Specialist Group is to launch Which Horse, a fortnightly magazine aimed at those buying and selling horses, ponies, and equestrian goods and services. Which Horse joins the existing IPC portfolio of equestrian titles; Horse and Hound, Eventing and British Horse.
Which Horse will launch on September 15 with an initial print run of 50,000 copies. Which Horse, according to publisher Yolanda Green, “will cater for the increasing market demand for full colour classified advertising in the equestrian sector.”
Ad rates are not yet available.
Ad manager is Joyce Quinnell. 071 261 6575
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