Primework Enterprises are to launch a new bi-monthly lifestyle magazine on October 8th, called Don’t Tell It.
Aimed at ABC1 male and female readers aged 23-35 years, the editorial content will be centred around fashion and music, as well as topical issues. The style will be “irreverent but cultured” and will try to fill the current gap in the market for dual gender magazines aimed at the late youth market.
The cover price will be £2, and there will be an IPR of 65,000. The magazine will be glossy. Ad director is Caroline Furness: 071 792 9685
Mono page: £1800
Colour page £3000
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