Future Publishing is revamping T3 for its March issue, which goes on sale on 12 February. The title is to receive an investment boost and will become bigger in size, going to super A4 size, with an increase in pagination, from around 116pp to 156pp.
The increase in size is accompanied by a drop in cover price, down from £2.95 to £2.70; the cover will also be redesigned but the magazine is to remain shelved alongside other men’s lifestyle publications.
Future is to increase T3‘s March distribution to 65,000 in an attempt to gain a circulation of over 50,000 by the end of the year. A press ad campaign will be placed in the national broadsheets and the Evening Standard.
The magazine’s launch editor, Steve Jarratt, has been promoted to senior editor in Future’s entertainment division. He will be replaced by Paul Pettengale, former associate editor at T3.
Yesterday Future announced the creation of a new ad agency sales team to sell its sports and entertainment titles (subscribers see New Agency Ad Sales Team At Future).
Future c/o Pearson New Entertainment: 0171 331 3920
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