New Look Observer Launches

Yesterday saw the launch of the new-look Observer; with a new section, new type-face and new contributors.

There are now four broadsheet sections; the main, Business, Sport and Review; Life, the tabloid size magazine remains; Preview, the new section is an A4 size listings guide. Editorial says, “Review assesses the week that was, but Preview gives you tomorrow’s culture today”. The section, which is in full colour, includes full television and entertainment listings, as well as a guide of top ideas for the week across the board. The 48-page magazine has 4 major advertisers; the RSC with Henry V, Silk Cut taking a double page spread, BCA and Universal’s new film Apollo 13.

The editorial also includes celebrity interviews and gossip as well as more serious in-depth film reviews.

Overall the Observer’s new typeface gives a modern feel; the simple layout is more reminiscent of the Independent on Sunday as opposed to the more cluttered look of the Sunday Times.