New Look to launch customer magazine and digital content

New Look is bringing back its customer magazine, in an attempt to appeal to new and existing customers.

It has appointed Seven Squared to develop a title in print, along with digital content.

The magazine will be 36 pages, and glossy.

It will be distributed quarterly, within the New Look store, as well as inside a number of other women’s magazines.

The initial distribution will be 2.1 million.

The magazine will be available in the UK, Belguin, France and the Republic of Ireland.

Sean King, chief executive officer of Seven Squared, said that New Look wanted a magazine that promoted its “affordable and fabulous” fashion, and that it will highlight fashion, celebrity and music trends.