New marketing director for Bauer’s Place Portolio

Bauer Media has today announced that Catherine Gort has been appointed marketing director for its Place Portfolio, Northern England and Scotland, with immediate effect.

In her new role, Gort will be part of the Place senior management team led by Graham Bryce, MD of Place Northern England and Scotland, working alongside Owen Ryan, group content director and Cath Ellington, commercial director.

In a statement released on Friday, Bauer said Gort will work to “drive audience growth, engagement and loyalty whilst unlocking commercial value through the management and execution of a strong brand strategy across Bauer Media’s Place stations.”

Gort will also oversee charity brand marketing in conjunction with Sally Aitchison, MD Cash for Kids and the move will see the regional marketing teams brought together under her leadership.

Gort has worked at Bauer Media for four years where she has led the brand positioning for the Place Portfolio as head of radio marketing.

“Catherine is an outstanding marketer – she is a strategic thinker who has a real appreciation for how brands interact with their audiences,” said Anne-Marie Lavan, Group Marketing Director at Bauer Media.

“She combines a robust analytical approach with a strong creative instinct. I am confident that she will make a huge contribution to the Place Portfolio audience growth strategy going forward.”