Webmedia has appointed Peter Beech as managing director. Currently head of interactive marketing and new media at Leo Burnett, Beech will take up his new position in mid October. Webmedia’s existing managing director and co-founder, Steve Bowbrick, will become chairman and CEO. Beech’s appointment is designed to free Bowbrick to concentrate on the long term creative and strategic development of the company.
Webmedia was formed two years ago and currently has Web agencies with 37 employees. Its clients range from Which? Online to Lufthansa and the Alliance and Leicester.
Earlier this year, Webmedia announced the strategic repositioning of the company as a Web agency. Last month Webmedia demerged from sister company, NetNames, in a move designed to strengthen still further the market position of each company. As part of the demerger from NetNames, Megalomedia, which already had shares in Webmedia, increased its stake to 43.7 per cent.
Webmedia: 0171 224 7244
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