New Motor Sponsors Pass The Screen Test

Land Rover is sponsoring Sky TV’s broadcast of the British Lions Tour. Land Rover will be fully integrated into the whole package. The deal includes sponsorship, text and Internet and extends to national newspaper supplement promotions.

In another motoring related sponsorship deal, Pulling Power, Central TV’s new motor show, is being sponsored by Auto Windscreens. The sponsorship covers the show’s six-week run in the Central region and gives Auto Windscreens 15 seconds at the front of the programme, two five-second break bumpers and 10 seconds at the end.

….It is reported that VH-1, an MTV channel, has signed a sponsorship deal with Kelloggs Sustain. The cereal will be sponsoring The Power Breakfast.

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Central TV: 0115 986 3322