Media Sales and Marketing has announced plans to simplify the planning process for radio and provide information, including transmission times, electronically to advertising agencies.
MSM has commissioned Telmar to develop their established planning system (RPB), to allow sales information to flow electronically from agency sales house and to station. The total investment in IT by MSM in the next year will be approximately £300,000.
MSM is also working with Russell & Brown who are developing their existing product used in TV sales, NOMAD, for radio in order to link the Telmar systems and the radio stations.
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