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NEW RATE CARD DETAILS FROM MERLIN

NEW RATE CARD DETAILS FROM MERLIN

Merlin, the new TV sales house has released the ratecard for 1994, effective from 1 January 1994.

Merlin now sells for Meridian, HTV, Westcountry and Channel S4C, bringing all four stations under one rate card.

Previous systems whereby there were scales of spot rates have been abandoned for a more flexible system, sold on a package basis. Fixed special rates will however apply to those programmes nominated as Specials by Meridian.

MERLIN SPECIALS - RATES FOR 30" SPOTS

MERIDIAN HTV WESTCOUNTRY S4C
£ £ £ £
JAN 9,500 6,300 2,400 500
FEB 10,200 7,000 2,600 500
MAR 12,300 7,200 2,700 640
APR 14,400 8,000 8,000 750
MAY 14,400 8,000 8,000 750
JUN 14,400 8,600 8,600 640
JUL 12,300 7,800 7,800 640
AUG 12,300 7,000 7,000 640
SEP 14,400 8,000 8,000 750
OCT 18,500 10,500 10,500 960
NOV 18,500 10,500 10,500 960
DEC 18,500 10,500 10,500 960

Volume Discounts must be applied for by 31 January 1994. Test Marketing Rates will apply for new products or services.

Merlin is also operating a Business Development Incentive for campaigns above £110,000 on Meridian, £65,000 on HTV and £30,000 on Westcountry.

Full details and analysis will be available on MediaTel shortly.

Merlin 071 925 2511

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