New Saatchi Tie-Up With Publicis

The New Saatchi Agency has signed a co-operation deal with French group, Publicis Communication. Publicis has an alliance with the US group, True North, which gives the combined agencies a ranking in the top 10 in the world; this gives Maurice Saatchi access to an international network once again.

New Saatchi needed an international alliance in order to pitch for the British Airway’s global account this week, worth £60m in billings. The other agencies pitching are Saatchi & Saatchi, JWT and BBH.

Maurice Saatchi said, “Publicis has formidable international presence, and together we can manage outstanding global communications for the largest accounts.”