New Service Assesses Benefits Of Sponsorship
Global sponsorship solutions company, SponsorClick, has launched a new service allowing advertisers to assess the benefits of sponsorship activity.
The SponsorRatings division has been set up to evaluate the potential of sponsorship deals and will act as independent advisor to to both advertisers wanting to asses future partners and sponsor seekers wanting to prove their value.
The new division has developed a special ratings scale similar to that employed by Standard & Poors and Moody’s system of quantifying the financial ratings of companies. Ratings range from AAA at the top to C at the bottom and use criteria such as track record, claimed audience, balance of budget, exiting sponsors and the quality of the sponsorship package structure.
Commenting on the initiative SponsorClick states: “We are leveraging our independent positioning and our access to the world’s largest qualified sponsorship opportunity database to create a unique rating scale for sponsorship rights of any kind, anywhere and at anytime.”
SponsorClick: 020 7900 2612 www.sponsorclick.com
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