Crosse & Blackwell, Nestlé’s food brand, will sponsor a new afternoon cookery quiz on ITV. The programme, Quisine, will be hosted by Food and Drink’s Chris Kelly and will be shown at 13.25, Monday to Friday, from September 2.
The deal was negotiated by Andy Thompson, deputy head of sponsorship at Carlton, Andy Jones, Universal McCann’s broadcast director, and Fiona Smedley, director at Universal McCann (on behalf of Crosse & Blackwell).
The Sponsorship deal is Nestlé’s first outside of ITV’s children schedule.
ITV Sponsorship: 0171 631 3434
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