The ITV companies’ plan to move News At Ten to an earlier slot is supported by a research study into viewers’ attention levels. The study from Carat Research shows that viewers pay much more attention to early evening news programmes. Less than half of News At Ten viewers say they pay full attention to the programme. 25% say they are paying little or no attention. However, the early evening news slot on ITV has only 9% of viewers saying they pay little or no attention. Lunchtime viewers pay more attention than late evening viewers.
Colin Macleod Carat Research UK Ltd 071 344 0070
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