Worldwide media group News Corporation has created a new division which will offer advertisers the opportunity to plan campaigns across the whole of the Corporation’s network of media. The division is called News Corp One and will be headed by senior vice-president Kayne Lanahan.
News Corp’s president and COO, Peter Chernin, says: “Working with News Corp One, advertisers will have the opportunity to access billions of customers through our print, television, promotion and in-store marketing businesses on five continents around the world.” This includes the company’s News International and British Sky Broadcasting divisions, both based in the UK.
News Corporation is one of the world’s largest media companies, with assets of £19.4 billion and annual revenue of £7.1 billion as of 31 December 1997.
News International: 0171 782 6000
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