News International has suspended publication of its Shoppers’ Friend newspaper insert after only one issue.
Shoppers’ Friend, which was to be inserted into the Sunday Times and the News of the World, was a free standing insert containing only discount coupons for supermarket products. It was paid for by advertising. These coupon booklets are popular in the US and News International decided last year to introduce the concept into the UK. (Newsline 17/6/92)
The company blamed the recession and difficulty over redeeming the coupons.
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