News Int releases Times iPad figures for the first time

Around 5% of The Times‘ combined print and digital audience read the newspaper’s content on the iPad, according to News International.

iPad editions of the title are downloaded 25,000 times a day on average, while The Sunday Times is downloaded an average of 22,000 per edition.

News International’s digital commercial director Alex Hole says the iPad numbers and repeat daily use shows that apps can be valuable, according to a report in Marketing Week.

“There is a great appetite to reach that attractive early adopter audience and advertisers are now including the iPad as an important part of the marketing mix, to complement print or online display,” he added.

In the latest ABC figures for March, The Times saw its print circulation fall 56,000 copies – down 11.2% year on year – to 446,000.

Read the full article here.