Newsbrands’ Royal mourning coverage attracts ‘record online traffic’
In brief
National newsbrands’ coverage of the Queen’s death, mourning period and funeral attracted record online traffic across the UK.
According to data from Newsworks, on the day Her Majesty Queen Elizabeth II died, online traffic to newsbrands rose by 53% to 93 million page views and a total of 122 million minutes spent.
Editorial both in online and print ranged from live blogs, royal tributes, special features and commemorative issues (pictured, below) from the Queen’s death on 8 September through to her funeral on 19 September.
According to news publishers’ own data supplied to Newsworks, circulation the morning after the Queen’s passing increased between 60% and 100% compared to the previous week.
On the day of the funeral itself, news publishers garnered 87 million page views, an increase of 31% and a total of 114 million minutes spent consuming news online.
Online numbers are based on Ipsos iris dashboard data for September 2022 for all adults aged 15 and over in the UK and gains are calculated since February 2022.