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Newspaper Sales Promotions

Newspaper Sales Promotions
  • The Sun and Daily Mirror have both struck deals with filling station chains to give away free copies with purchases of petrol. The Sun struck its deal with Shell, offering a free copy with 25 litres of fuel; the Mirror has a deal with Esso offering one copy for £10 of fuel.
  • Following the example of The Times cutting its cover price in one region as an experiment, Today is to reduce its cover price by 5p to 20p in Liverpool.
  • The Evening Standard is looking at plans to set up vending machines as well as home delivery.

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