Nielsen Data Report: June 2013 – Top video sites

As the summer finally got under way across the country internet users turned away in droves, meaning June’s UK internet universe was at its lowest since June 2010.

As ever, YouTube remained dominant in its digital domain – the video site pulled in 20.7 million users across the country in June (a 51% reach) but managed to shed a massive 2.1 million compared to the previous month.

A relatively new entry, Vube distinguishes itself from YouTube by giving out cash prizes to the most popular videos and channels created by its users. Jumping into the top ten in May, June saw the fast growing site move past LOVEFiLM to become the third most popular video site of the month.

2.6 million users visited the site over the month, each spending four minutes and eight seconds on average. This resulted in an overall jump in activity if of 24% – the biggest of the lot.

Dailymotion.com, another direct competitor of YouTube, also had a very good month without bothering with a USP. The French site moved up one space in the top ten and up 33 places overall. While not as popular as Vube, the service is more established with users each spending an average of 14 minutes on the site.

ITV Player was the unfortunate recipient of the largest percentage drop in the top ten. Although the broadcaster’s streaming service was down 19% month on month, this only translated to a fall of 323,000 users.

Even though the BBC iPlayer was the most popular out of all the broadcaster’s catch up services, it did fall by over half a million users (-9.8%).