Nielsen//NetRatings Expands MegaPanel

Nielsen//NetRatings has announced plans to extend its MegaPanel internet consumer panel service into the US.

The consumer panel, which provides market research results based on over one million internet users, is already established in the UK, France and Germany. Marketers and advertisers utilise the system to devise strategies to maximise return on investment, from their internet ads and marketing campaigns.

William Pulver, president of Nielsen//NetRatings comments: “The new MegaPanel product provides a level of research insight only possible from a large panel size, serving the key markets that require more exhaustive online usage and transaction research.”

According to Nielsen, the system can provide advertisers with clear insight into web user behaviour, including detailed analysis of a cross-section of home, work and university online users.

The system also offers advertisers analysis of key activities of users on every site, including finance and ecommerce transactions. The data aims to provide advertisers with the ability to compare and understand the relationship between online and offline consumer relationships.

The MegaPanel service was launched in the UK shortly after Nielsen//NetRatings acquired rival internet research group, Net Value in August 2002 (see NetRatings Moves To Acquire NetValue).

In other new media news, Freeserve has secured a deal with Littlewoods to promote its internet access package both in store and on Littlewood’s website. In return, Freeserve is to give Littlewoods premium placement on its e-commerce channel and promotion in its user mail-outs.

Nielsen//NetRatings: 01344 627 553 www.nielsen-netratings.com

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