NMA: Rufus Olins comments
In response to Greg Grimmer’s article “Press-ing the flesh and cutting the rope“, Rufus Olins, new CEO of the Newspaper Marketing Agency replies:
I joined the Newspaper Marketing Agency three weeks ago and am keen to hear what clients and agencies have to say about newspapers and the NMA – Greg included.
I agree there is a very positive story to tell about digital innovation and the overall audience growth of national newspapers. The achievement at the Mail is extraordinary and the influence of newspapers in setting the agenda is often overlooked.
It is also true to say that media buyers and copywriters sometimes inhabit different worlds and the NMA would like to encourage more dialogue between them.
Just to put the record straight on one thing. Personally I enjoyed the evening very much, including a chat with Dom Carter. I know I am not alone in that from the messages we have received. I am sorry Greg didn’t have a better time.
Rufus has inherited an organisation that is crying out for a new leader and hopefully one that will pull together its often warring shareholders to trumpet the success stories of these fantastically powerful brands. As an admirer of those brands I wish him luck.