NME offers free copies of digital mag

NME is giving out free copies of its weekly magazine in digital format for three months as part of a promotion drive in the lead-up to the festival season.

The long-running music magazine has teamed up with John Menzies Digital to deliver free copies of the digital copy to thousands of readers who already interact with NME.com, according to reports.

The free offer, which will begin with the next issue, will last for three months in the run-up to the summer festival season, before being available to readers at the same cost as the print edition.

Paul Cheal, publishing director of NME, said the offer “perfectly complements our multi-platform strategy.”

“It allows us to user our huge success online to communicate what the magazine does best – and what can’t be replicated online, even by NME.COM – to an audience that is currently missing out,” he added.

The sampling campaign is set to coincide with an increase in the size of NME‘s Tracks section, which has doubled, as well as the number of bands in Radar – the magazine’s recommendations section.

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