NMI To Handle Launch Of New Video Messaging Tool
Integrated marketing services company New Media Industries (NMI) has been appointed to handle the UK launch of new technology that allows video and media rich messages to be sent via email and GSM networks.
The new tool called Oplayo allows consumers to receive stream-free video footage direct to their PCs or mobile phones without the need for specialised software. The product, which is backed by Nokia, has been designed to enable businesses to send video emails and interactive powerpoint presentations, but can also be used to deliver media rich advertising campaigns.
Cliff Lunt, head of interactive at NMI, said: “The possibilities for advertisers are considerable. For the first time brands will be able to make real use of multimedia messaging and will be able to target consumers with video ads.”
NMI will produce all of the print and promotional material for the launch of the new technology on 13 June and will go on to handle all aspects of the subsequent advertising campaign.
New Media Industries: 020 7436 5000 www.newmediaindustries.com Oplayo: 020 7947 3420 www.oplayo.com
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