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No Barriers For Masthead Radio
The Commercial Radio Companies Association is encouraging publishers to consider radio as a medium for masthead programming. Unlike terrestrial TV, masthead programming is permitted on commercial radio; the CRCA are trying to raise awareness of the scope for this type of radio programming.
The Radio Authority has, however, warned that programmers must retain editorial control over any proposed masthead programmes.
CRCA: 0171 306 2603
