Now Boosts August Edition With Sexy Supplement

IPC’s flagship celebrity gossip title, Now, is boosting its next edition with a special Sex In The City fashion supplement to coincide with the launch of the new series on Channel 4.

The 16-page colour supplement will be covermounted on the magazine and will show readers how they can achieve the latest looks from the popular TV series.

The mini magazine will showcase the individual styles of the show’s lead characters, which include Carrie, Miranda, Charlotte and Samantha. The show’s head make-up artist, Nicky Ledermann, will also give readers an exclusive insight into how they can achieve the girls’ glamorous make-up looks.

Commenting on the initiative, Vicky Mayer, deputy editor of Now, said: “Sex And The City is one of our readers’ favourite shows and if you love the girls’ style, you’ll love this booklet.”

The booklet will be supported by a national radio campaign, which will be adapted from the current long running campaign.

The special supplement is the latest of a series of editorial initiatives at Now designed to boost circulation at the title. Last month the magazine included a special dieting supplement, entitled Get A Flat Tummy For Life (see Now Launches Ad Campaign To Support New Supplement).

The latest ABC results for the six months to December show that Now saw circulation increase by 14% year on year to 630,212, up from 552,744 in the same period the previous year.

IPC Media: 0870 4445000 www.ipc.co.uk

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