The Newspaper Publishers Association has said that the results of a research report into the National Readership Survey are due in tomorrow. The NPA stressed that the analysis, conducted by consultants, is private and its results may not be published publicly.
It is understood that the analysis is concerned with the new test questionnaire for newspaper supplements (see NRS Withdraws First Section Survey). Roger Pratt, managing director of the NRS, told Newsline that while he was confident that the new survey will be found to be fair, he will welcome any suggestions for improvement.
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