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NRS Quality Discussions

NRS Quality Discussions

The board of the National Readership Survey is keen to develop additional quality of reading questions, and is to hold discussions and interviews with users in media departments and in sales houses.

The research will help in gauging reactions to questions and the use to which they are likely to be put, so enabling extra questions to be added to NRS.

The type of question likely to be added is; disappointment of not getting a copy, or mood when reading it.

Roger Beeson NRS 071 379 0344

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