NRS Response To Readership Discrepancies

In response to recent challenges over accuracy of data, the NRS is to release graphs giving long term trends. News International has questioned the discrepancies between readership and circulation figures for the period July – December 1993, when the Sun’s readership figures dropped, despite constant rising circulations. More recent readership data shows Sun readership rising.

Roger Beeson, managing director of NRS told MediaTel that the graphs will cover a range of newspapers and magazines, and will aim to draw attention to the fact that sampling fluctuation can occur, whereas the trend line is smoother. He hopes to publish the trend graphs sometime in June.

Sun Readership/Circulation trends. Source: NRS/ABC

* PRICE WAR BEGAN 12/7/93

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