NRS Section Readership – Research Underway

The NRS is undertaking various measures to enable research on sections to be available as soon possible. These are:

• RSL have been asked to suggest how specific sections such as Business or Finance could be added to the survey without disturbing current readership data.

• Research Agencies have been invited to tender for qualitative research to see how well respondents identify the sections of newspapers; they have also been asked to design a research programme to see how well the “topic of interest” questions predict the readership of the section dealing with that topic. They will also check whether asking topic of interest questions about specific titles, as opposed to generally, improves their predictive ability.

The NRS has also appointed a Client Services Manager, Jean Wong, who will educate users about the survey and how best to use it.

NRS 071 379 0344.