The NRS will measure topics of interest for magazine readers from Jan 94. Questions relating to 24 subject areas such as food and drink, travel and holidays, sports, gardening and childcare will be included in the NRS questionnaire.
This will enable advertisers to look at the topics enjoyed by readers of a particular magazine, and publishers to broaden their revenue potential beyond their core categories.
Contact: Roger Beeson, NRS 071 379 0344
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