NRS To Measure Saturday Data

National Readership Surveys is likely to start measuring Saturday readership separately in the New Year. It is currently running a final test.

Roger Beeson, managing director, today told MediaTel that he is confident it will go ahead, although he could not confirm the exact details as yet. It is likely that readership will be measured from Monday to Saturday, with Saturday figures given separately as well.

It is also possible that each day could be measured separately, but only if it proves to be feasible. Roger Beeson does not expect this to happen for at least a year.