NTL announced today the acquisition of a stake in Leicester City football club. The £12.5m deal will give the cable group its fourth media partnership with a Premier League club.
Under the terms of the agreement NTL’s subsidiary Premium TV will give the team an interest free loan of up to £11.5m, which will be converted into a 9.99% stake. In return the cable group will act as exclusive world-wide agent for media and commercial rights for the club which will include the operation of its net ventures and any TV channel associated with the club.
Geoffrey Hamilton-Friday, chief executive of Premium TV, said: “NTL and Leicester City will combine their strengths to get the best return for the club from sponsorship, advertising and media rights. This is also about harnessing all media opportunities including e-commerce and the internet, which is going to be an increasingly important medium in football.”
NTL signed a deal with Middlesborough earlier this year (see NTL Signs Deal With Middlesborough) and has similar deals with Aston Villa and Newcastle United.
NTL: 01252 402 000
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
