NTL Exceeds 300,000 Broadband Internet Customers

NTL has announced that it now has more than 300,000 broadband internet customers, taking its broadband penetration level to over 13% of homes where the service is available.

The company, which recently launched what it claims to be the UK’s fastest broadband internet service for residential users (see NTL Unveils UK’s Fastest Internet Service), has also unveiled a new advertising campaign and a free installation offer to increase competition against other high-speed internet service providers.

The online campaign, which begins later this week, will feature Blur and Jamiroquai and will promote the key benefits of broadband. Users who click through the internet ads will be offered free installation for NTL’s 512k or 1Mb broadband services, allowing them to save around £75.

Steven Carter, managing director of NTL, said: “Broadband Britain is arriving at high speed. We’re leading from the front.”

The latest figures from Oftel shows that broadband internet access is growing at a rate of 20,000 new connections a week and the communications regulator estimates that total broadband connections should reach 75,0000 by the end of this month (see Broadband Britain Is Underway).

NTL: 01252 402 000 www.ntl.co.uk

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