NTL is preparing to launch the country’s first interactive TV (iTV) service tommorrow on schedule, offering a comprehensive selection of home shopping, news, sport, travel and local information sources to viewers across the nation. The iTV service is backed by a number of leading retail and online information providers, including Tesco, ITN, Flextech, Sporting Life, Thomson Directories, the BBC Worldwide’s online division beeb.com., Emap Online and Emap Metro (see Newsline).
The gateway to the iTV service will initially be available over NTL’s TV-Internet set-top box. The interactive channels will also soon be offered via digital cable and digital terrestrial TV.
Jeremy Thorp, group managing director of NTL Digital Services says: “I’m delighted that we have fulfilled our promise to bring the first interactive TV service to the UK and we’re very excited by the challenges that lie ahead as we roll out on digital TV platforms in the coming months. We have built a solid foundation, backed by experienced, big-name content partners, on which we will develop the most comprehensive service available. ”
NTL: 01252 402 000
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